See the Matrix Wand at NACE Automechanika 2018

Created on:

For Matrix, guest speakers, live demos and technical support are on the bill for NACE Automechanika 2018.

NACE Automechanika will be held August 8 – 10, 2018 at the Georgia World Congress Center (Hall B) in Atlanta, Georgia, USA. With thousands of attendees already registered, the event will feature hundreds of exhibiting companies showcasing the automotive aftermarket’s latest technologies. NACE Automechanika is the USA’s largest tradeshow dedicated to high-end technical and management-related training for automotive collision and service repair shops.

All are welcome to visit Matrix at Booth #1537. Matrix is known for its patented, award-winning, flagship invention: The Matrix Wand. The Matrix Wand is a hand-held 3D electronic blueprinting and repair measuring device for structural collision damage. It uses 3D imagery and specialized computer software to assess structural collision damages versus factory repair data and specifications. Estimators and repair technicians can use the images to measure and correct sway, sag and mash using infinite data points. The Wand’s purpose is to identify hidden damages and, in turn, improve estimation accuracy. Because the Matrix Wand can perform structural collision damage analysis in approximately 15 minutes, while similar technologies may take up to one hour, the Matrix Wand can also improve shop throughput.

Throughout the event, live demonstrations will be presented by Sergio Correa, director of support & technical training at Matrix. Correa will provide an overview on the Matrix Wand’s functionality, and will be available for technical questions and support thereafter.

For more information about NACE Automechanika 2018 or to register for the event, click here.

For each day of the show, Matrix will host a total of five guest speakers:

Jason Bartanen, Director of Industry Technical Relations, I-CAR Training & Support

Jason Bartanen is the leader of I-CAR’s Repairability Technical Support Initiative, which helps to connect repair shops with OEMs and insurers (known as “the inter-industry”). He has been with I-CAR for more than 20 years, managing relationships with vehicle, tool, equipment, product and materials manufacturers nationwide.

Previously, Bartanen worked as a collision repair technician. He has a wealth of knowledge on advanced vehicle design and materials, as well as the tools, equipment and training necessary to make proper repairs. One of his key topics is: How to determine the level of collision repair technology that is needed, prior to investing in the necessary technology?

Bartanen is actively involved in collision repair education as a member of the collision repair and refinish advisory committees at Fox Valley Technical College and Northeast Wisconsin Technical College. He is a member of the SkillsUSA National Collision Repair Technology Committee, and is the committee’s segment leader for collision repair & welding.

Bartanen is recognized as an I-CAR Platinum Individual, and is ASE-certified in collision repair.

About I-CAR:

The Inter-Industry Conference on Auto Collision Repair (I-CAR) is a not-for-profit training organization focused on education, knowledge and solutions for the collision repair industry. For more information, visit

Ron Reichan, President, Precision Body & Paint

Ron Reichan is an accomplished collision repair industry veteran. He founded Precision Body & Paint more than 40 years ago. Prior to, he worked as a collision repair and refinish technician for 18 years.

With a background in molecular structural engineering, Reichan specializes in aluminum alloys and aluminum stress testing. He is also certified in damage analysis, repair planning for damaged vehicles, aluminum and structural repair, and aluminum and steel welding.

Reichan has served on the board of directors for the Northwest Automotive Trades Association, and as chairman of the Society of Collision Repair Specialists. The society represents more than 3,000 collision repair professionals nationwide. This year, Reichan served as both a judge and as a technical committee member for the inaugural SkillsUSA National Collision Damage Appraisal Challenge.

About Precision Body & Paint:

Precision Body & Paint is Oregon’s leading certified auto body repair center. With more than 20 factory certifications and counting, Precision Body & Paint prides itself on being on the forefront of technology and innovations in the collision industry.

Precision Body & Paint’s philosophy remains simple and unchanged: Dedication to excellence means consistent quality, fair pricing and unsurpassed customer service. For more information, visit

Kristen Felder, Founder & CEO, Collision Hub

Kristen Felder is a recognized author, motivational speaker and corporate trainer for the collision repair and insurance industries. Her training specialties include technology and management.

Felder’s passion for collision repair has deep roots. She grew up in the family body shop, making repairs, painting and managing the shop – all before her senior year of high school. Upon college graduation, she fulfilled a 14 year career with State Farm Insurance Companies. Because of these unique experiences, Felder’s insights help ease the relationship between shops and insurers.

In 2007, Felder was awarded by AkzoNobel Automotive & Aerospace Coatings Americas as one of the Most Influential Women in the Collision Repair Industry. She is the only insurance employee to ever be selected. In 2010, she received an AAIA Impact Award from the Automotive Aftermarket Industry Association (AAIA). The award honors aftermarket professionals who, through their leadership, are influencing and strengthening the industry early in their careers.

Felder is also the founder of Tools for Success, a career exploration program at NACE that introduces Girl Scouts to the variety of career opportunities within the automotive industry.

About Collision Hub:

Collision Hub is a networking and referral website created for the collision repair industry. It provides a central network for collision repair professionals and those in other related industries, including technicians, shop owners, tool & equipment suppliers, insurance companies, auto glass installers, towing companies, rental car agencies, and others. For more information, visit

Roger Cada, Senior Consultant, Accountable Estimating, LLC

Roger Cada has nearly 50 years of experience in the automotive industry.

Cada’s career began as a collision repair technician and body shop manager for 15 years. Then, he enjoyed a 25 year career with State Farm Insurance Companies as an estimatics trainer and supervisor.

Cada played a pivotal role in the creation of State Farm’s estimator training policies. He authored curriculum to train the company’s estimators and leadership, launched an official Training Center in 1992, and educated State Farm employees, body shop managers and shop owners alike on the estimator processes.

Cada is also passionate about integrating the latest technologies and build structures within the automotive industry. From his forethought to provide online video training and instructional videos on the estimator processes, State Farm developed their High-Tech Toolbox platform.

About Accountable Estimating, LLC:

Accountable Estimating provides live, in-shop training and consultation – as well as online, on-demand training – for collision repair estimating. Nationwide, Accountable Estimating administers training to estimators, customer service representatives and office management to promote their “Assessing without Guessing” methodology. Accountable Estimating consultants and course designers have more than 110 years of combined knowledge and experiences in the collision repair and insurance industries. Their team has trained more than 7,000 estimators and managers to build accurate and complete estimates. For more information, visit

Sergio Correa, Director of Support & Technical Training, Matrix

Sergio Correa has more than 18 years of experience in the automotive collision industry and has been with Matrix since 2016. Prior to joining Matrix, Correa served as an automotive collision repair instructor at Salina Area Technical College for four years. He is ASE-certified in structural and non-structural analysis, as well as damage repair.  

Correa is available to provide online or on-site technical training for shop owners, managers and collision repair technicians on how to use and implement the Matrix Wand technology into their shop processes. For more information about this service, please contact us.

About Matrix

Matrix Electronic Measuring, Inc. was founded in 2003 in Salina, Kansas, USA. Its flagship product, the Matrix Wand, was introduced to market at the 2012 SEMA Show, where it won the prestigious New Products Showcase Award. Today, the Matrix Wand holds 6 U.S. and 21 foreign patents.

For more information about the Matrix Wand, please contact us.

< Back to Articles & News