See the Matrix Wand at the 2019 SEMA Show

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Matrix Electronic Measuring, Inc. will once again be showcasing their patented, award-winning, flagship product – the Matrix Wand – at the 2019 SEMA Show. All are welcome to visit Matrix at Booth #10979.

The 2019 SEMA Show will take place November 5 – 8 at the Las Vegas Convention Center in Las Vegas, Nevada, USA. As the world’s premier automotive specialty products trade event, the show will attract 70,000 buyer companies, 3,300 media representatives and 2,400 exhibiting companies bringing together the brightest minds and most innovative products in the industry.

The SEMA Show provides exhibitors and attendees with educational seminars, product demonstrations, special events, networking opportunities and more.

The Matrix Wand is a hand-held 3D electronic blueprinting and repair measuring device that uses a simple, straightforward process to assist collision professionals, automotive manufacturers and insurance providers in repairing vehicles to ensure the safety and functionality are restored as the OEM intended following a collision.

Using 3D imagery and specialized computer software to assess structural collision damages versus factory repair data and specifications, estimators and repair technicians can use the images to measure and correct sway, sag and mash using infinite data points. The Wand’s purpose is to identify hidden damages and, in turn, improve estimation accuracy.

Throughout the event, live demonstrations and presentation will be provided by members of the Matrix team and featured guest speaker Roger Cada of Accountable Estimating.

For more information about the 2019 SEMA Show, please visit their website.

The Matrix Wand Booth Schedule (Booth #10979)

Tuesday, November 5
10am - Group Demo (Speakers: Sergio Correa & Scott Fitzgerald)
1:30pm - Safety is a Matter of Millimeters (Speaker: Roger Cada)
3pm - A Technician's Point of View (Speakers: Avery Hodge & Marc John)

Wednesday, November 6
10am - The Vehicle is a System (Speaker: Roger Cada & Scott Kaboos)
1:30pm - Group Demo (Speakers: Sergio Correa & Scott Fitzgerald)
2-4pm - Happy Hour (Join us for a cold one and chat with the Matrix team)

Thursday, November 7
10am - The Matrix Wand vs. Other Systems (Speaker: Roger Cada & Sergio Correa)
1:30pm - How to Get Paid Using the Matrix Wand (Speaker: Roger Cada)
3pm - Group Demo (Speakers: Sergio Correa & Scott Fitzgerald)

Friday, November 8
10am - Group Demo (Speakers: Sergio Correa & Scott Fitzgerald)
1:30pm - Panel Q&A (Speakers: Roger Cada, Sergio Correa & Avery Hodge)

Featured Guest Speaker
Roger Cada, Senior Consultant, Accountable Estimating, LLC

Roger Cada has nearly 50 years of experience in the automotive industry. Cada's career began as a collision repair technician and body shop manager for 15 years. Then, he enjoyed a 25 year career with State Farm Insurance Companies as an estimatics trainer and supervisor.

Cada played a pivotal role in the creation of State Farm’s estimator training policies. He authored curriculum to train the company’s estimators and leadership, launched an official Training Center in 1992, and educated State Farm employees, body shop managers and shop owners alike on the estimator processes.

Cada is also passionate about integrating the latest technologies and build structures within the automotive industry. From his forethought to provide online video training and instructional videos on the estimator processes, State Farm developed their High-Tech Toolbox platform.

About Accountable Estimating, LLC

Accountable Estimating provides live, in-shop training and consultation – as well as online, on-demand training – for collision repair estimating. Nationwide, Accountable Estimating administers training to estimators, customer service representatives and office management to promote their “Assessing without Guessing” methodology. Accountable Estimating consultants and course designers have more than 110 years of combined knowledge and experiences in the collision repair and insurance industries. Their team has trained more than 7,000 estimators and managers to build accurate and complete estimates.

For more information, visit

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